Another sight that is particularly common are large billboard like sign posts which are coated with all sorts of colorful advertisements. I was thoroughly impressed by this particular signpost which hosted a variety of music and film acts that week. Sometimes the side of an entire building would be covered in flyers such as these. Needless to say, its pretty simple to tell what is happening in town from day to day with the help of ads like these.
After a few days seeing the sights and settling down, my first few weeks were spent getting in touch with contacts relating to my documentary. Some of the first groups I talked with were the Seafood Industry Council, Aquaculture New Zealand, and the Ministry of Fisheries each of which has a unique responsibility regarding NZ fisheries. The Seafood Council, as its name suggests, represents commercial fishermen and their interests. Aquaculture New Zealand supports the growth and marketing of sustainable fisheries on the islands and the Ministry of Fisheries is the government agency responsible for managing fisheries and creating legislation. The Seafood Council helped me get in touch with a number of commercial fisherman who operate trawler and deep-sea operations out of Lyttelton Harbour and Nelson in Marlborough Sound (about 5 hrs. north of Christchurch). Aquaculture New Zealand alerted me to the Greenshell Mussel Fishery, apparently the most sustainable mussel product in the entire South Pacific. Last but not least was the Ministry of Fisheries who promised an interview relating to government management.
These initial forays were enlightening but also overwhelming as I began to realize there were more than 3 major players in the seafood industry. Each call would end with 3 or 4 more contacts and soon I was filling my notebook with countless names and numbers. I began to realize, ever more so, that targeting the right people would become most important during the next few weeks of my journey as I could easily get lost in a sea of contacts.
Usually to finish a day I would head to South New Brighton beach, in the picture to the left. I lived a block away from this 4-5 mile strip of beautiful sandy dunes and witnessed a number of beautiful sunsets and sunrises during filming excursions to the area. This particular sunset was one of my favorites. I would try to catch the sun and the clouds at just the right time each day to allow for the best photograph. This day had what are called Northwesterlies, stiff winds that blow offshore for days on end, much like the infamous Santa Anas that church up fires at the end of summer in California.